The concepts behind the iBD Ownership OS, grouped by the question you are working on. Each page explains the idea and connects it to the current modules.

If you are new to the system, begin with Learn. If you have a specific term in mind, use the site search.

Ownership goals and choices

  • Independence by Design™. Connect your business decisions to the life you want.
  • The Owner-Operator Trap™. How your time, income and business value can become dependent on your continuing work inside the company.
  • Independence Escape Velocity. Time, cash flow and wealth support your intended life without dependence on continuing operating labor, assessed against actual goals and evidence.
  • Noble Aim. Your Noble Aim describes the life you want to live, the people you want to invest in and the contribution you want to make.
  • 168-hour constraint. The 168-hour constraint is the fixed amount of time in a seven-day week: 24 × 7 = 168 hours.
  • Owner’s Scorecard. The Owner’s Scorecard™ records what you want your business to make possible over five years: how you spend your time, the personal income you receive and the wealth you own.
  • The Ownership Flywheel. How your Time, Cash Flow and Wealth affect one another.
  • iBD Alignment Score™. The iBD Alignment Score™ is your self-reported clarity about the path to your Time, Cash Flow and Wealth goals.
  • Three Lenses of Value. The Three Lenses of Value are iBD’s way of separating what the business is worth to you as an investment, what a buyer might pay for it and what a sale would actually provide to you.
  • Case Study Reference. Advanced Solutions and Rockin’ Times are fictional teaching companies used to show how business economics, owner dependence and transaction terms affect ownership choices.

Planning and review

  • Owner’s Roadmap™. The Owner’s Roadmap™ shows what you have installed across the 27 milestones of the iBD Ownership OS™ and what still needs work.
  • Velocity Score™. The Velocity Score™ is the total of your 27 milestone scores in the iBD Ownership OS™, from 0 to 81.
  • iBD North Star. The iBD North Star™ is your annual ownership plan.
  • Value Growth Plan™. The Value Growth Plan™ is the written explanation of the business you have, the ownership future you want and the changes needed to connect them.
  • 90-Day Game Plan. The 90-Day Game Plan™ turns one quarterly priority into three outcomes you can review each month.
  • The One Thing. The One Thing is the priority you choose to advance your ownership goals over the next 90 days.
  • Theory of Constraints. The Theory of Constraints is a management approach developed by Eliyahu Goldratt that focuses improvement on what most limits a system’s performance.
  • Monthly Owner’s Package. The Monthly Owner’s Package is the dated financial pre-read the finance lead prepares for you and your CEO.
  • Monthly Ownership Meeting™. The Monthly Ownership Meeting™ is the owner-and-CEO review that connects company performance and the current 90-Day Game Plan to your Time, Cash Flow and Wealth goals.
  • Tuesday Flywheel. Three monthly functional reviews with the CEO, followed by the owner-and-CEO meeting that connects the company picture to ownership decisions.
  • Quarterly Boardroom Rhythm™. The Quarterly Boardroom Rhythm™ is the prepared quarterly review that connects ownership goals, company results and leadership accountability to the next 90-Day Game Plan.

Financial planning and value

  • Sustainable Financials. Sustainable Financials is the iBD capability of maintaining connected, usable financial information and using it to plan and make ownership decisions.
  • Three-Statement Model. A financial model that connects the income statement, balance sheet and cash flow statement to explain results and test future decisions.
  • Accrual vs. Cash Basis Accounting. Accrual accounting records revenue when it is earned and expenses when they are incurred under the applicable accounting rules.
  • Three Income-Statement Buckets. The three operating categories iBD uses to connect revenue, delivery costs and overhead to functional responsibility.
  • Budget vs. Actual (Variance Analysis). Compare recorded results with the adopted budget on the same basis, then explain the cause and choose a response.
  • Rolling Forecast. A rolling forecast is an outlook that is updated with new evidence and extended as time passes, so it continues to look ahead over a defined horizon.
  • Normalized EBITDA. EBITDA adjusted for supported unusual items and owner-specific costs to show earnings on a consistent operating basis.
  • Free Cash Flow. A defined cash-flow measure after reinvestment, commonly operating cash flow less capital expenditure; its exact basis must be stated.
  • Distributable Cash. The amount available for a proposed owner distribution after testing obligations, monthly cash needs, restrictions and the required reserve.
  • Cash Conversion Cycle. The Cash Conversion Cycle (CCC) estimates the days between paying for inventory and collecting the related customer cash.
  • Enterprise Value vs. Equity Value. Enterprise value estimates the value of the business’s operating activities.
  • Net Debt and Working Capital. Net debt measures included debt less eligible cash; working capital describes short-term operating investment or current assets less current liabilities, depending on the stated definition.
  • The Multiple & WACC. A valuation multiple expresses value as a number of times a defined financial measure; WACC is a separate required-return assumption.
  • Weighted Average Cost of Capital (WACC). The blended required return on the debt and equity funding a business, weighted by their proportions in its capital structure.
  • Value Gap. The Value Gap is the difference between the value an owner needs the business to provide and the comparable value shown by the current position or forecast.
  • The Four Value Levers. The Four Value Levers describe four places to examine when improving a business’s ownership value: earnings, the valuation multiple, net debt and operating working capital.

Revenue and operations

  • Ideal Customer Profile (ICP). A specific description of the customer the business is best designed to serve, including fit, buying needs and clear reasons to pursue, refine or decline an opportunity.
  • Winning Position. The specific, supported reason a chosen customer prefers the company to credible alternatives, including doing the work themselves or delaying a purchase.
  • Total Addressable Market. The potential demand within a defined market, expressed as a count of eligible buyers and a revenue opportunity for a stated period.
  • Offer Structure. The way a company maps its products and services to customer segments, with a clear promise, reason to choose and economic role for each offer.
  • Revenue Architecture. The connected choices about who the company is, who it serves, why customers choose it and how those choices support its financial plan.
  • Operational KPIs. Selected operating measures that help a team manage delivery, quality, capacity and cash timing.
  • Business Operating System. Responsibilities, measures, meetings and shared practices that connect company execution to ownership goals.

Leadership, compensation and transition

  • Functional Seat. Define the responsibility, authority and support before choosing who should hold the role.
  • Number, System and Leader. The result a leader helps produce, the function they build and the capability they demonstrate.
  • Functional OS Assessment. Review the systems and practices of finance, revenue or operations using actual company evidence.
  • Leadership Readiness Assessment. Review what a person can demonstrate in a defined role, with evidence of their work and decisions.
  • Visionary-Integrator Framework. The Visionary-Integrator Framework distinguishes two leadership responsibilities in EOS: creating direction and possibilities, and integrating the team to execute them.
  • Annual Bonus Pool. How company results fund a defined opportunity for awards, with allocation and payment conditions kept clear.
  • Normalized Net Operating Income (NNOI). Normalized Net Operating Income is operating profit adjusted to reflect the ongoing costs and earnings of the business on an explicitly defined basis.
  • Phantom Stock. Contractual compensation linked to defined company value without issuing actual ownership at grant.
  • Grant, Vesting and Payment. The separate events that establish an award, satisfy its conditions and settle the benefit.
  • Decision Authority. The agreed decisions someone can make, the limits and the route for exceptions.
  • Owner Identity and Significance. Understand what an operating role means to you while preparing a change in responsibility.
  • Capital Allocator. Choose among reinvestment, reserves, debt repayment and distributions, then review the result.
  • Ownership Governance. Connect company direction to delegated authority, reporting and decisions reserved to ownership.
  • CEO Succession. Transfer company leadership through an actual appointment, handoff and review.