About Independence by Design
Ownership deserves a plan of its own.
Independence by Design grew out of rebuilding and selling a family business. We help owners connect their goals, numbers and decisions to the freedom of time and money they want.
Ryan Tansom, Founder
I built the system I wish we'd had.
In my first year officially working in our family business, my dad and I learned we'd lost $940,000 on $21 million in revenue. We spent the next several years rebuilding the company. We sold it when I was 27.
The sale changed the business, my work and the people around me. I went to work inside the buyer's company and left 60 days later. The transaction had answered one question. I still had to work out what I wanted my life to look like.
That experience led me to study how ownership decisions fit together. Through coaching, workshops and podcast conversations, I kept returning to the relationship between time, cash flow and wealth.
The iBD Ownership OS™ grew out of that work. It gives you a way to connect your goals, your company's numbers and the choices in front of you while you still have time to shape them.
Why I Built iBD
Build your ownership plan while you still have choices.
Watch how rebuilding and selling a family business led to iBD. Ryan’s 28-minute story, recorded in 2025.
The current method and program details are explained throughout this website.
The iBD Team
We bring different responsibilities to the same work: helping you understand your choices and use your own Playbook.
Founder
Ryan Tansom
Leads the method and curriculum, hosts the podcast and coaches owners.
Partner · Chief Revenue Officer
Kim Clark
Leads iBD’s revenue function and Predictable Revenue work, including customer acquisition, systems and forecasting.
Partner · Chief Information Officer
Paul Rehovsky
Leads technology, information and AI, including client setup and the working platform.
Your Ownership Choices
Keep, grow, step back or sell. Use your goals and actual numbers to understand the trade-offs. Learn independently or work with us to apply the method.