Get rewarded for the value you create.

Build a business that gives you the freedom of time and money, whether you decide to scale, step back or sell.

The Owner's Playbook. A business that gives you freedom of time and money.

Time

Your hours and role.

Cash Flow

Your personal income.

Wealth

Your net worth.

The Owner-Operator Trap™

A growing business can still depend on you.

Your time, income and business value can all depend on your daily involvement. Cash flow is hard to predict, important decisions rely on gut feel, and changing your role means finding someone to carry the work without losing the income you need.

You may love running your business. The goal is being able to choose your role when you want or need to.

The Owner-Operator Trap: gut-based decisions, unpredictable cash flow and being stuck in operations keep time, cash flow and wealth tangled together.
Ryan Tansom, founder of Independence by Design

Meet Ryan Tansom

I built the system I wish we’d had.

I helped rebuild my family’s business and sold it at 27. Selling left me with regrets about decisions that changed my life and the lives of the people who helped us build it.

I’ve spent the past 12 years interviewing owners, teaching and coaching, building the system I wish we’d had. A way to understand our choices before making them.

The iBD Ownership OS™

Align your business with your ownership goals.

The iBD Ownership OS connects the Time, Cash Flow and Wealth you want with the decisions your business needs to make. It helps you set direction, understand the financial trade-offs and build the capabilities to support your goals.

Plan for the Future

Set your ownership goals and build your plan.

Build a Valuable Business

Develop the financials, revenue and operations your plan requires.

Elevate from Operator to Owner

Build the leadership and responsibilities for the role you want.

Explore the Ownership OS

The Owner's Playbook™

Your goals, your numbers and your plan for the business.

Your Playbook is where you apply the Ownership OS to your company. It brings together The Plan, The Numbers, Your Leadership Team and The Rhythm so your goals, financial decisions and responsibilities stay connected.

Monthly

Review results and make decisions.

Quarterly

Choose priorities for the next 90 days.

Annually

Revisit your goals and plan the coming year.

The aim is Independence Escape Velocity™: the point at which your life is supported without depending on your continuing operating work in the business.

Build your first usable Playbook through the three-month Boardroom Blueprint™. Then keep working with coaches and other owners in The Boardroom, or continue independently.

Explore coaching and community
“I have more clarity and less anxiety regarding the financial health of my business.”
Steve SchafferOwner, Schaffer Manufacturing

The Ownership Assessment

See what you have in place. Choose your next priority.

Review the 27 milestones using work your company already has. Your Velocity Score™ summarizes progress putting the system into practice. Record your results on the Owner’s Roadmap and choose where to begin.

You can explore the lessons and tools and podcasts at your own pace.

Owner's Playbook sample